ON THE HOUSE
Great Food Deserves a Great Brand
In a crowded restaurant market, a great menu is only half the battle. Your restaurant brand identity is what customers meet first, on the storefront, on the website, and in the feed. So it decides whether they walk in before they ever taste the food. This free guide walks through the four places your brand does the most work. Then it shows you how to make them agree with each other.
WHAT’S INSIDE
The Four Places Your Brand Does the Work
First, know where the work actually happens. A strong restaurant brand identity lives in four places, and all four have to agree.
- Your logo. A mark that signals what kind of place you are at a glance. Still, it has to hold up on a sign, on a menu, and as a tiny social avatar.
- Your menu. How to turn a plain list into one of your best sales tools. For example, photography and sensory descriptions that do the selling for you.
- Your website. What a hungry searcher needs to see in the first few seconds. Above all, it has to work on a phone.
- Your social. What to post so people remember you between visits. In short, more than the same plate of food every week.
WHO IT’S FOR
Written for Owners, Not Designers
No jargon and no theory. Instead, this is the plain-language version of what we explain out loud to restaurant owners. Meanwhile, it works whether you open in three months or have served the same room for years. In short, you will know what to fix first, what can wait, and what you can handle yourself.
WHO WROTE IT
We Build Restaurant Brands for a Living
Salty Pixel Creative is a design studio on the Georgia coast. We have built the logo, the menus, the signage, and the website for coastal restaurants. For example, Vampire Penguin in Brunswick and Chubs Diner on the island. So the advice here comes from doing the work, not from reading about it. Of course, when you hire us, you work directly with the designer.
WANT THE NEXT ONE?
We Write These Now and Then
Leave your email and we will send the next guide when it is ready. No schedule, no filler, and unsubscribe whenever you like.
RATHER NOT DO IT YOURSELF?
We Can Build It For You
If you would rather hand it off, that is what we do. Take a look at how we approach branding, then reach out for a free, no-pressure quote. You will talk straight to the designer.
