The brief:

Vampire Penguin brought its fun, fan-favorite, light and fluffy shaved snow desserts to a brand-new, locally owned shop on historic Newcastle Street in downtown Brunswick. As a fresh location, they needed to open with a complete local presence: a website, signage, and marketing that matched the brand’s playful energy and put them on the map from day one.

What we did:

We built, designed, and wrote their responsive local website, as cool and inviting as the shop itself, with mouthwatering visuals and clear menu navigation that make it easy to explore flavors and find the perfect icy treat. From there we carried the look across everything a new shop needs to open strong: storefront signage that draws in passersby, menus, indoor digital displays, social media graphics, promo design, and branded swag for fans to rep the penguin. You worked directly with the designer the whole way.

The result:

Vampire Penguin opened its Newcastle Street doors with a polished, cohesive presence, online, in-store, and on social, ready to win over dessert lovers across Brunswick from the very first day.

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