The brief:

Vampire Penguin needed Brunswick website design for a brand-new shop on historic Newcastle Street. The brand is a fan favorite for light, fluffy shaved snow desserts. This location, though, was brand new and locally owned. So they had to open with a full local presence, not just a sign on the door. Specifically, a website, signage, and marketing that carried the brand’s playful energy. Newcastle Street was in the middle of a downtown revival at the time. Naturally, a new dessert shop had real foot traffic to capture. Above all, they needed to be on the map from day one.

What we did:

We built, designed, and wrote their responsive local website. It reads as cool and inviting as the shop itself. Mouthwatering visuals and clear menu navigation make it easy to find the right icy treat. The menu also had to work on a phone, since most dessert runs start with a search. Next, we carried the look across everything a new shop needs. That included storefront signage that pulls in passersby. In addition, we designed menus, indoor digital displays, social graphics, promo, and branded swag. We wrote the copy as well, so the voice matches the shop’s energy. Of course, you worked directly with the designer the whole way.

The result:

Vampire Penguin opened its Newcastle Street doors with a polished, cohesive presence. The website, the storefront, and the social feed all match. As a result, they were ready to win over Brunswick dessert lovers on day one. Locals and visitors now find the same brand online and on the street. Meanwhile, the Brunswick website design gives them a home for every new flavor and event. In short, the brand looks the same everywhere a customer meets it.

Opening a new spot of your own? See how we approach Brunswick web design, then start your project.