The brief:

Atlantic Power & Electric Service needed Brunswick electrician branding that made them look established on day one. A.P.E.S. is a brand-new residential and commercial electrician, and they were starting completely from scratch. So there was no logo, no colors, and nothing on the truck. Meanwhile, the electricians they compete against have years of name recognition. That is a hard place to start. Customers judge fast, especially when they are letting someone into their home. They also had one shot to get it right, since redoing a wrap is expensive. Ultimately, A.P.E.S. needed to look like the safe, obvious choice before they said a word.

What we did:

We built the brand from the ground up. First, we worked through concepting to land on the right direction. Then we designed a clean, bold logo that reads at any size. A full visual identity followed, so every piece looks like it belongs together. It covers the colors, the type, and the rules that keep them consistent. Next, we carried the identity onto a vehicle wrap. In effect, that wrap works as a mobile billboard all over Brunswick. We also put the crew in branded shirts, because looking sharp on a job builds trust. Of course, you worked directly with the designer the whole way.

The result:

A.P.E.S. launched with Brunswick electrician branding that punches well above a brand-new business. The logo, the wrap, and the shirts all tell the same story. As a result, customers see a real company, not someone who just started. More importantly, that trust shows up on the first call. Unlike a template logo, this identity can grow with them. In the long run, they never have to pay to redo it.

Just starting out and want to look established from day one? That is exactly what our branding work is for, so start your project. For another local trade business we branded from scratch, take a look at Livco Builds.