The brief:

Chubs Diner served a nostalgic taste of Americana on St. Simons Island: tradition, quality ingredients, and friendly service. What they needed was a brand image as fresh as the food, modern, not dated, so first-timers and regulars alike knew exactly what they were walking into.

What we did:

We crafted a vibrant logo that nods to classic diner style with a modern twist, then carried it across eye-catching menus that show off the dishes and highlight Chubs’ commitment to fresh, never-frozen ingredients. We captured the diner’s warm, welcoming atmosphere with custom photography, and tied it all together on a website that made it easy for hungry locals and tourists to find them. You worked directly with the designer the whole way.

The result:

We gave Chubs a cohesive, appetizing brand that looked as good as the food tasted, from the logo to the menus to the website, a complete identity for their spot on St. Simons Island.

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