The brief:

Jason Clark needed Brunswick law firm branding that matched his reputation in the courtroom. He is a well-known criminal defense attorney in the Brunswick area. He built that reputation over years of trial work. His brand, though, had not kept pace. So the firm needed a full rebrand, not a touch-up. Criminal defense is a trust business above all else. Clients often find an attorney in a stressful moment, so the first impression carries real weight. Meanwhile, his old materials looked like they came from a different decade. Ultimately, it had to look as credible online as he is in person.

What we did:

We rebranded the firm from the logo out. First, we designed a new logo and brand identity. The mark leans on a clean, confident wordmark rather than a gavel cliche. Then we built a modern website around it. In addition, the site puts his practice areas and contact details up front. Consequently, a worried caller finds what they need in one screen. Next came a full stationery suite: business cards, letterhead, and envelopes. As a result, every touchpoint looks consistent and professional. That holds from the first online search to a signed letter. Of course, you worked directly with the designer the whole way.

The result:

Jason Clark P.C. now has Brunswick law firm branding that matches the attorney behind it. The mark reads serious without reading stuffy. Notably, the identity also works in a single color for print. Law offices still run on paper, after all. More importantly, prospective clients feel it on the first click. Unlike his old look, this one earns trust before the first handshake. In the long run, it scales as the practice grows.

Ready for a brand that matches your reputation? See how we approach Brunswick branding, then start your project.